THE FOUNDATION OF SUCCESS IS QUALITY SLEEP AND RECOVERY

THE IMPORTANCE OF SLEEP AND RECOVERY

Sleep and recovery are the cornerstones of optimal performance. At Sleep2perform, we empower professional sports teams, business leaders, and organisations to stay at the top of their game by understanding how sleep can serve as a repeated performance enhancer.

Sleep and fatigue are often the most neglected aspects of human performance—even though they hold the key to unlocking peak potential.

DO YOU HAVE THE RIGHT STRATEGIES?

Are you, your athletes, or your team facing challenges with circadian rhythm, sleep, or recovery? If so, do you have the strategies to address these issues effectively?

THE NUMBERS SPEAK FOR THEMSELVES
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50% POOR SLEEPERS

50% of elite athletes are poor sleepers, and 28% experience significant daytime sleepiness.
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59% HAVE NO SLEEP STRATEGY

59% of athletes have no strategy to improve bad sleep habits.
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70% WORSE SLEEP AROUND GAME DAY

70% report worse sleep before and after competition.

Sources: Köllinger et al, IJSPP 2019; Julieff LE, Halson SL, Peiffer JJ 2015; Lastella M, Lavoll GP, Sargent C 2014

THE SLEEP2PERFORM DIFFERENCE

ANNA WEST | SLEEP2PERFORM
Our mantra, “Sleep to Perform”, drives everything we do. Using a scientifically grounded and behaviour-focused approach, we develop sustainable strategies to unlock peak performance for individuals and teams.

We work with leading sports teams and organisations across Europe, providing actionable insights into sleep patterns, circadian rhythms, stress levels, and lifestyle factors.

Our pragmatic and innovative learning framework moves beyond quick fixes, equipping clients with tools to create long-term high performance.

Why Choose Sleep2perform?

At Sleep2perform, we combine academic precision with practical application. We measure, analyse, and provide healthy recommendations rooted in science - but we also know that real transformation happens when strategies are turned into habits that deliver lasting results.

A MESSAGE FROM OUR FOUNDER

“Over the last years, I have worked at the intersection of research, elite sports, military, and corporate performance with one specific mission: to ensure that knowledge about circadian rhythm, sleep, stress, and performance doesn’t remain in academic papers, but is transformed into implementable strategies. These strategies help people change bad habits and, ultimately, make them understand how they can use sleep as a repeated performance enhancer.”

ANNA WEST | SLEEP2PERFORM

OUR TEAM

ANNA WEST
FOUNDER & CEO
awest@sleep2perform.com

 

JESPER NYHOLM
CCO
jnyholm@sleep2perform.com

 

JESPER CARLSON
SLEEP & RECOVERY SPECIALIST
jcarlson@sleep2perform.com

 

DR. LUTZ GRAUMANN
MEDICAL ADVISOR
lgraumann@sleep2perform.com

 

OUR CORE VALUES

Our core values guide everything we do from research to real-world impact.

WE CHOOSE SCIENCE FIRST

We are uncompromising in our commitment to evidence. Everything we deliver is grounded in research, validated by data, and designed to withstand scrutiny from elite professionals and performance specialists.

IMPLEMENTATION-DRIVEN

Knowledge alone changes nothing. We turn complexity into clarity and ensure our insights are not just understood, but applied. Our methods are designed to be integrated seamlessly into daily practice, enabling lasting behavioural change.

PERFORMANCE WITH PURPOSE

We help people perform better - not by pushing harder, but by recovering smarter. Our work supports human sustainability, empowering individuals and organisations to perform consistently without compromising health and resilience.

WHAT OUR CLIENTS HAVE TO SAY

  • Nicklas Dietrich | Performance Coach
    We were curious to know more about Sleep2perform and contacted Anna, and from day one the communication was really good. A selection of players took part in a sleep workshop, and we were very impressed with the outcome.
    Nicklas Dietrich | Performance Coach
    DFB, the German National Football Team
  • Thomas Frank | Head Coach
    Working with Anna West, Sleep2perform is a very positive experience. Personally she has helped me understand the importance of a fixed circadian rhythm, meaning that I go to sleep and wake up at the same time every day (with only very few exceptions). She has been very successful in gaining the players’ trust and confidence, which is necessary to get an insight into what influences their ability to sleep and their sleep quality.
    Thomas Frank | Head Coach
    Brentford FC | The Premier League
  • Lars Weibel | Director
    Anna is experienced with working with top athletes. She conveys the message and information about sleep and recovery in a very interesting, clear and positive way. We are really looking forward to continue our cooperation in the new year, so we can prepare our national team in the best possible way for the IIHF World Championship.
    Lars Weibel | Director
    Swiss Ice hockey Federation